Sökning: "Britta Sonesson"
Hittade 1 uppsats innehållade orden Britta Sonesson.
1. Authenticity of CSR : An Investigation from the Consumers' Perspective
Kandidat-uppsats, IHH, FöretagsekonomiSammanfattning : CSR has become a major part in corporations’ daily work, but the consumers’ perspective of CSR is a relatively new research phenomenon. Previous studies have shown that corporations’ CSR initiatives can affect consumers’ opinions, given that the consumers are aware of them. LÄS MER
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