Sökning: "Brittany Purkis"

Hittade 3 uppsatser innehållade orden Brittany Purkis.

1. 1. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lisa Scheider; Brittany Purkis; [2016]
   Nyckelord :Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

   Sammanfattning : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. LÄS MER

3. 2. Adidas and the World Cup Sponsorship: Will Adidas Give FIFA the Red Card?

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jamie-Lee Lammers; Brittany Purkis; Karoline Ryll; [2015]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

4. 3. Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Brittany Purkis; Andreas Byberg; Lukas Morinder; [2015]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER