Sökning: "Brittany Purkis"
Hittade 3 uppsatser innehållade orden Brittany Purkis.
1. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. LÄS MER
2. Adidas and the World Cup Sponsorship: Will Adidas Give FIFA the Red Card?
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
3. Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER