Sökning: "Budjusteringar"
Hittade 1 uppsats innehållade ordet Budjusteringar.
1. Automated Bid Adjustments in Search Engine Advertising
Master-uppsats, KTH/Skolan för informations- och kommunikationsteknik (ICT)Sammanfattning : In digital advertising, major search engines allow advertisers to set bid adjustments on their ad campaigns in order to capture the valuation differences that are a function of query dimensions. In this thesis, a model that uses bid adjustments is developed in order to increase the number of conversions and decrease the cost per conversion. LÄS MER
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