Sökning: "Bui Thi Kim Khanh"

Hittade 1 uppsats innehållade orden Bui Thi Kim Khanh.

1. 1. Factors Influencing the Adoption and Continuance Usage of Social MediaPlatforms among Small new ventures in Sweden

   Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Victor Nyakundi; Bui Thi Kim Khanh; [2021]
   Nyckelord :Social media platform; small new ventures; drivers of acceptance and usage; adoption; continuance;

   Sammanfattning : The rise of social media platforms in the modern world of business has shaped how organizations undertaketheir day-to-day business activities. This has in return increasingly attracted several studies on howbusinesses can optimally harness the benefits of social media platforms through adoption and continuedusage of these platforms. LÄS MER