Sökning: "Bukowski design"

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  1. 1. The internationalisation process of the firm : a case study

    Magister-uppsats, Ekonomiska institutionen

    Författare :Tomas Sylverberg; [2004]
    Nyckelord :Business and economics; Internationalisation; competitive advantage; international strategy; establishment chain; risk; Bukowski design; Peter Gustavsson; Ekonomi;

    Sammanfattning : Background: The Uppsala model is the most accepted paradigm regarding the internationalisation process of the firm. This thesis tries to complement the Uppsala model with Porter's theories regarding internationalisation. LÄS MER