Sökning: "Bundling Product"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden Bundling Product.

  1. 1. Development of a data-driven marketing strategy for an online pharmacy

    Magister-uppsats, Högskolan Dalarna/Institutionen för information och teknik

    Författare :Gelaye Worku Holmér; Ishara H. Gamage; [2022]
    Nyckelord :Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

    Sammanfattning : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. LÄS MER

  3. 2. Hur uttrycket ”på köpet” påverkar värderingen av en vara : En studie kring produktpaketeringens påverkan på endowment effect vid inköp och försäljning av en kaffekopp.

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Pontus Axenfalk; Markus Gustafsson; [2022]
    Nyckelord :Endowment effect; Willingness to pay; Willingness to accept; Produktbuntning;

    Sammanfattning : Title: How the expression “in the bargain” affects the valuation of an item Level: Final assignment for bachelor’s degree in business administration  Author: Pontus Axenfalk and Markus Gustafsson Supervisor: Patrik Sörqvist Date: 2022 - June Aim: The purpose of this study is to investigate the interaction between endowment effect and product bundling. More specifically, we intend to investigate whether the size of the endowment effect in relation to a purchased product becomes larger or smaller depending on whether the product is bundled together with another product at the time of purchase. LÄS MER

  4. 3. Digital Transformation: Smart Supply Chains with Vendor Managed Inventory (VMI) - A Case Study for a medium sized Swedish healthcare company in VMI implementation

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Xiaoxi Hu; [2021-07-08]
    Nyckelord :VMI; Supply Chain; VMI Implementation; VMI risk; Risk Management;

    Sammanfattning : Background & Purpose: Supply chain management (SCM) has become a hot topic in the current global competitive markets that drives many companies to explore, especially in inventory management. Vendor Managed Inventory (VMI) as an SCM method enables all participants in the supply chain to achieve rapid development and obtained huge benefits. LÄS MER

  5. 4. The Pains of Servitization -Finding the customers’ pains of a servitization business model in the modular data center industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Christian Vigmo; Jacob Öster; [2018-08-02]
    Nyckelord :Servitization; Product-Service-System; Business Model Canvas; Pains; Modular Data Center; DCaaS; Customer Centric;

    Sammanfattning : Increasingly more traditional manufacturing companies are adapting to the trend of bundling services around their core products and even going further towards defining their products and their surrounding services as a single service. This step of going from selling products to selling services is generally called servitization. LÄS MER

  7. 5. Organising Innovation : An ANT Inquiry of VINNOVA, Sweden

    Master-uppsats, Linköpings universitet/Institutionen för tema

    Författare :Anselmo Matusse; [2015]
    Nyckelord :;

    Sammanfattning : If one types on the Google search bar knowledge society or innovation about 64 million and 408 million results are found, respectively. It is fact, a product. It is there. However, once this taken for granted “knowledge society” is scrutinised, several different actors, conflicting or agreeing, emerge. LÄS MER