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Visar resultat 1 - 5 av 123 uppsatser som matchar ovanstående sökkriterier.

1. 1. Framing and supporting Sustainable Entrepreneurship : A Qualitative Study of Science Park

   Magister-uppsats, Jönköping University/HLK, Globala studier

   Författare :Evgeniia Popova; [2023]
   Nyckelord :Science Parks; Sustainable Entrepreneurship; Sustainable business development; Start-ups; Early-stage entrepreneurs; Sustainability.;

   Sammanfattning : This thesis investigates how Jönköping Science Park frames and supports sustainable entrepreneurship in the region. More specifically, it discusses how this Science Park implements sustainability in collaboration with entrepreneurs and start-ups. LÄS MER

3. 2. Damned if you do, damned if you don't.

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
   Nyckelord :H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

   Sammanfattning : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. LÄS MER

4. 3. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Xian Li; [2023]
   Nyckelord :Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Sammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER

5. 4. Mål och verksamhetsstyrning inom ett konsumentkooperativt företag : En studie om målstruktur och dess användning inom Coop Syd samt hantering av medlemmarnas dubbla roller.

   Magister-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Belmin Omer; [2023]
   Nyckelord :Goal structure; financial management; consumer cooperative; cooperation; economic association; goal congruence; members; long term; financial management; non-financial management; Målstruktur; ekonomistyrning; konsumentkooperativ; kooperation; ekonomisk förening; målkongruens; medlemmar; långsiktighet; finansiell styrning; icke-finansiell styrning; ägarombud.;

   Sammanfattning : Bakgrund: Ett kooperativ är inte en företagsform vars syfte är likt de vanligast förekommande företagsformerna. Poängen med att starta ett kooperativ är däremot att sammansluta en grupp människor eller företag vars intressen i något hänseende går att förena. LÄS MER

7. 5. The effects of servicescape on customer satisfaction and possible implications on customer retention within movie theater industry

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Fareed Ahmedi; Mustafa Al Salhi; Felix Huynh; [2023]
   Nyckelord :SF Bio; Movie theaters; Cinema; Leisure Service; Servicescape; Strategic Roles of Servicescape; Three Dimensions of Servicescape; Five Servicescape Factors;

   Sammanfattning : Research questions: How does the servicescape in movie theaters, with a particular focus on SF Bio Västerås, influence customer satisfaction and retention, and what are the perceived quality and challenges associated with its implementation? Purpose: The purpose of this study is to explore how movie theaters, such as SF Bio Västerås, use servicescape to influence customer service experience. The study aims to investigate the customers' perceived quality of movie theater servicescape and its impact on customer satisfaction and retention. LÄS MER