Sökning: "Business model ikea"
Visar resultat 1 - 5 av 54 uppsatser innehållade orden Business model ikea.
1. How will services change MNC’s business models under a circular economic background?
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The subject of this research is to find out how the MNCs can change from a traditional product-oriented business to a more service-oriented business. The study discusses and analysis on three types of product-service systems, under the structure of Business Model Canvas, with consideration of the previous studies, and aims at covering the entire MNC value chain. LÄS MER
2. Technology Acceptance in the Age of Mobile Applications
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This paper aims to investigate the factors that affect the technology acceptance of retail apps and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case study on IKEA. The case study provides the research with the crucial aspect of the customer's perception of the app and extends the framework through the practical adoption of apps. LÄS MER
3. Transforming Phase of Circular Business Model Innovation in IKEA:A Case Study from Circular Business Ecosystem Perspective
Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)Sammanfattning : Circular economy has gained significant attention in the past decade as a potential solution to address sustainability challenges. Implementing circular business model in the core business operation of a company is referred as circular business model innovation (CBMI). LÄS MER
4. Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This thesis has the purpose to research how a global brand integrates sustainability as part of its corporate brand identity and how the brand communicates sustainability to the local market, using a standardized or localized communication approach. The theoretical perspective is to incorporate the Corporate Brand Identity Matrix & Integration for sustainability — implementation model to analyze a global brand’s approach to integrate and communicate sustainability to the local market. LÄS MER
5. IKEA Urban Multi Hub : Concept development for future mobility and last-mile delivery
Master-uppsats, KTH/Urbana och regionala studierSammanfattning : Since more and more customers switch to online purchases, the last-mile delivery problemhas created a huge burden on companies and cities. The increasing parcel delivery leads toextra operational costs in logistics and congestion in cities. LÄS MER