Sökning: "Business-to-Business sales"
Visar resultat 1 - 5 av 61 uppsatser innehållade orden Business-to-Business sales.
1. Förutsättningar för en cirkulär möbelindustri : en fallstudie på ett nordiskt möbelföretag
Master-uppsats, Linköpings universitet/Industriell miljöteknikSammanfattning : The furniture industry is an integral part of the European economy and is now facing economic, environmental, and regulatory challenges. Within the European Union (EU), a large amount of furniture every year goes to incineration or landfill, with only 10% being recycled. LÄS MER
2. A sales person’s perspective : The perceived usefulness of digital solutions in B2B- selling
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this paper is to enhance our understanding of how salespeople in B2B organizations perceive the usefulness of digital solutions in their work. The use of digital solutions continues to increase in business-to-business (B2B)-selling. LÄS MER
3. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. LÄS MER
4. Motivated to sell : What motivates women in leading sales positions in tech organizations
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This thesis explores what motivates women in a leadership position, in a sales role and in the technology industry. The field lacks previous research on this specific subject. Using one need-based and one process-based work motivation theory, the study aims to identify and map motivational factors that are regarded by women. LÄS MER
5. Digital Transformation of B2B Sales Organisations : A case study of a Swedish paper manufacturer
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : With the introduction of a fourth industrial revolution, new technologies are changing the behaviour of buyers in all markets. Coupled with an acceleration caused by the COVID-19 pandemic, manufacturers are now more than ever facing a pressure to digitally transform. LÄS MER