Sökning: "Business-to-Business"

Visar resultat 1 - 5 av 380 uppsatser innehållade ordet Business-to-Business.

  1. 1. Business-to-Business Market Making on the Internet: A Case for End-of-Life Electric Vehicle Batteries

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hannes Marten; [2020-07-23]
    Nyckelord :Electric Vehicle Battery; Repurposing; Second Life; Business-to-Business; Market Making; Marketplace; Principal-Agent Theory; New Market Creation;

    Sammanfattning : Introduction: The ongoing transformation towards emission-free means of transportation goes alongwith the resource-intensive production and integration of electric vehicle batteries. Despite theenvironmental potential in decarbonizing the transport sector, electric vehicle batteries lose capacityover time and use and are only usable for transportation purposes until reaching 70 to 80 residualcapacity. LÄS MER

  2. 2. Digitalization of business-to-business relations. An analysis of the state, and future, of international business-to-business relations

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Erik Truong; Henrik Bing; [2020-02-13]
    Nyckelord :internationalization; digitalization; relationships; digital technologies; B2B;

    Sammanfattning : .... LÄS MER

  3. 3. Implementing Design Thinking principles for increasing customer centricity in a B2B company : A case study at Mycronic

    Master-uppsats, KTH/Produktinnovationsteknik; KTH/Produktinnovationsteknik

    Författare :Balachandar Ravichandran; Harshavardhan Ramanujam; [2020]
    Nyckelord :Design Thinking; Business to Business B2B ; Front End of Innovation; Customer Centricity; Visualization; Empathy; Minimum Viable Products MVPs ; Well Developed Product Development Processes; Voice of Customer; Customer Requirements Flow; Designtänkande; Business to Business B2B ; Front End of Innovation; Customer Centricity; Visualization; Empathy; Minimum Viable Products MVPs ; Välutvecklade produktutvecklingsprocesser; Customer Voice; Kundkravsflöde;

    Sammanfattning : Design Thinking (designtänkande) är ett kundfokuserat förhållningssätt som används för att stödja innovation. Sedan starten har designtänkandet utvecklats från ett rättframt sätt att lösa tekniska designproblem till en komplex paraplykonstruktion för innovation och förhållningssättet har genom åren blivit ett allmänt accepterat och målinriktat tillvägagångssätt för effektiv produktutveckling. LÄS MER

  4. 4. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Kainat Kainat; Patrizi Jennifer; [2020]
    Nyckelord :Social Media Marketing SMM ; Social Media Channels; Brand Awareness; Challenges; Business-to-Business B2B ; Small and Medium Enterprises SMEs ;

    Sammanfattning : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. LÄS MER

  5. 5. Thriving towards extreme openness : A way of facilitating Fuzzy front-end activities by using communication technology

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Leila Mohammed; Matilda Lidén; [2020]
    Nyckelord :Fuzzy front-end; Open innovation; Social exchange theory; Information and communication technology; Distance based communication;

    Sammanfattning : Purpose – This study has two different purposes. First, we aim to understand and describe the new phenomenon of extreme openness within the area of open innovation by answering the following question: How can this new concept of extreme openness within the Fuzzy front-end be understood and described? The second purpose of this study is to investigate how Fuzzy front-end activities can be held at a distance by answer the following question: Which technology-based communication can facilitate distance-based Fuzzy front-end activities? Method – This study was conducted as an abductive single case-study of the Fuzzy front-end process where extreme openness is performed at a multinational conglomerate company. LÄS MER