Sökning: "Business-to-business in China"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden Business-to-business in China.

  1. 1. Influence of Guanxi and Trust on Business to Business relationships in the Chinese market

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :YIGE LIU; SIRIOUS NTERAI; [2019]
    Nyckelord :Guanxi; Trust; Interpersonal Trust; Organizational Trust; Mianzi; Renqing; Ganqing; B2B Relationships;

    Sammanfattning : Aim: To understand the influence of guanxi and trust on business to business relationships in the Chinese market. Method: This study was conducted based on an inductive qualitative research method with the use of primary and secondary data. LÄS MER

  3. 2. Implementing B2B platforms for industry clusters - inspired by a case study from China

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ding Xiaohan; Mengmeng Wu; [2017-06-29]
    Nyckelord :industry cluster; B2B platform; E-commerce; SMEs; physical internet;

    Sammanfattning : The ongoing development of E-commerce has changed the world dramatically. As an enabler of costs reduction and efficiency accelerator, the implementation of E-commerce is not limited to Business to Consumer (B2C) transactions but also spread to Business to Business (B2B) online transactions. LÄS MER

  4. 3. Wine and dine, or a fine? : A multiple case study on how Swedish companies build and manage B2B guanxi in China

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Beatrice Poljakovic; Malin Pripp; [2017]
    Nyckelord :Guanxi; business-to-business guanxi; building stages; management strategies; risks and benefits; China; Swedish companies;

    Sammanfattning : Since Sweden’s home market is relatively small, companies are forced to engage in international business. Researchers have stressed that companies with a small home market should find new markets to gain benefits which companies with large home markets possess. LÄS MER

  5. 4. Lost in Guanxi : How a Western company should use Relationship Marketing and/or Guanxi in China

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Hannah Nystrand; [2012]
    Nyckelord :Guanxi; Relationship Marketing; Relationship Marketing practices; Relationship Marketing targets; Service industry; B2B; Relationship building; Trust; Culture; China;

    Sammanfattning : Purpose: To describe the Relationship Marketing and Guanxi practices of a western company in China, and to create an understanding regarding the interconnection of Guanxi and Relationship Marketing as the foundation of such practices. Method: The research is qualitative with an inductive relation between theory and the empirical findings. LÄS MER

  7. 5. Application of e-logistics for SMES in China

    Magister-uppsats, Högskolan i Borås/Institutionen Ingenjörshögskolan

    Författare :Yi Zhou; Shahaboddin S. Matin; [2008]
    Nyckelord :SME; e-commerce; e-logistics; logistics; EG; china;

    Sammanfattning : By the rapid development of electronic commerce, many problems are emerging in logistics systems within developing countries. For developing countries such as China, India, and other southeastern countries Logistics is becoming a major part of GDP and logistics cost constitute a large portion of supply chain costs especially for businesses with international relations which is being more and more widespread in parallel with development of IT and e-commerce. LÄS MER