Sökning: "Business-to-business"

Visar resultat 6 - 10 av 451 uppsatser innehållade ordet Business-to-business.

  1. 6. Remote Usability Testing in Practice : A modern UX Method under Investigation

    Master-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Nele Kloos; Sissel Ödman; [2023]
    Nyckelord :;

    Sammanfattning : Remote usability testing (RUT) is an established method in the field of human-computer interaction (HCI), concerned with evaluating the user experience (UX) of products and an integral part of a UX-designer’s job. Yet, researchers indicate a discrepancy between academic and applied HCI in industry and highlight a research gap of RUT in practice. LÄS MER

  3. 7. Förutsättningar för en cirkulär möbelindustri : en fallstudie på ett nordiskt möbelföretag

    Master-uppsats, Linköpings universitet/Industriell miljöteknik

    Författare :Fritjof Axelsson; Tim Ericson; [2023]
    Nyckelord :Access-based; Barriers; Business models; Circular; Collaborative; Consumption; Economy; Enablers; Furniture; Implementation; Industry; PaaS; Product; PSS; Refurbishment; Remanufacturing; Service; Servitization; Strategy; Sweden; Systems;

    Sammanfattning : The furniture industry is an integral part of the European economy and is now facing economic, environmental, and regulatory challenges. Within the European Union (EU), a large amount of furniture every year goes to incineration or landfill, with only 10% being recycled. LÄS MER

  4. 8. Lantbrukskooperativ och insatsvaror : en studie om Lantmännens roll i en tid av höga gödningspriser

    Master-uppsats, SLU/Dept. of Economics

    Författare :Carl Linde; Karl Palmer; [2023]
    Nyckelord :Kooperativ; Lantmännen; lantbruk gödning; Cooperative; Lantmännen; agriculture fertilizer;

    Sammanfattning : Lantbrukare behöver idag hantera stora prisförändringar av insatsvaror som gödning. Under oroliga tider har kooperativ varit en viktig faktor för att öka marknadskraften för lantbrukarna. Ett kooperativ är ett privat företag som ägs av dem som ska nyttja och ta del av företaget. LÄS MER

  5. 9. A sales person’s perspective : The perceived usefulness of digital solutions in B2B- selling

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Mary-Ann Eriksson; Erik Rosqvist; [2023]
    Nyckelord :B2B-selling; perceived usefulness; usage of digital solutions; user acceptance;

    Sammanfattning : The purpose of this paper is to enhance our understanding of how salespeople in B2B organizations perceive the usefulness of digital solutions in their work. The use of digital solutions continues to increase in business-to-business (B2B)-selling. LÄS MER

  7. 10. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Nyckelord :Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Sammanfattning : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. LÄS MER