Sökning: "Business-to-customer"

Visar resultat 1 - 5 av 29 uppsatser innehållade ordet Business-to-customer.

  1. 1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Xian Li; [2023]
    Nyckelord :Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Sammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER

  3. 2. Som ett paket på posten : En analys av marknaden för paketleveranser till privatpersoner

    Kandidat-uppsats, Linköpings universitet/Nationalekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Erica Hägglund; Anna Wikström; [2023]
    Nyckelord :B2C; Competition; Consumer choice; E-commerce; Parcel deliveries; Price survey; SCP model; B2C; e-handel; konkurrens; paketleverans; prisundersökning; SCP-modellen; valfrihet;

    Sammanfattning : Den svenska marknaden för paketleveranser är en marknad i ständig expansion. Med e-handelns tillväxt har antalet varor som skickas från företag till privatpersoner ökat explosionsartat de senaste åren, samtidigt som konsumenternas preferenser ändrats. LÄS MER

  4. 3. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

    Master-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

    Författare :Samia Dahir Idriss; [2023]
    Nyckelord :customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

    Sammanfattning : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. LÄS MER

  5. 4. Augmented Reality in Retail: A customer-centric business implementation framework

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Viktoriia Ivanova; Andrea Maggino; [2022]
    Nyckelord :Augmented Reality; innovation; customer experience; Customer-centricity; Technology acceptance model; Agile software development; Retailing;

    Sammanfattning : Augmented Reality (AR) implementation in retail is growing significantly over the past few years. But how can retailers implement AR applications successfully? This research aims to contribute to solving this question, by providing a circular customer-centric framework to implement AR applications in the Business-to-Customer (B2C) operations. LÄS MER

  7. 5. A CRITICAL REVIEW OF SUSTAINABILITY PROJECTS WITHIN LAST MILE DELIVERY FROM AN ENVIRONMENTAL PERSPECTIVE

    Kandidat-uppsats, Uppsala universitet/Institutionen för biologisk grundutbildning

    Författare :Felicia Söderström; [2020]
    Nyckelord :;

    Sammanfattning : E-commerce is a continuously growing business that has expanded over the recent years and more people are buying online instead of offline. With online shopping, the demand for home deliveries is increasing along with it. Last mile deliveries, which is the last part of the supply chain from business to customer, operate mainly in urban areas. LÄS MER