Sökning: "Buy-Domestic Campaigns"

Hittade 1 uppsats innehållade orden Buy-Domestic Campaigns.

  1. 1. The Virtue of Patriotism - A Comparative Study between Swedish and Greek Buy-Domestic Campaigns in the Midst of Financial Crisis

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Eleni-Maria Dina; Daniel Mattisson; [2013]
    Nyckelord :Consumer Ethnocentrism; Buy-Domestic Campaigns; Consumer Behavior; Nationalistic Marketing; Sweden; Greece; Business and Economics;

    Sammanfattning : Thesis Purpose: The aim with this study is to, from a cross-cultural perspective, present an exploratory investigation of the relationship between buy-domestic campaigns, ethnocentrism and consumer behavior among 18-24 year old citizens in Greece and Sweden during the time period of the European financial crisis. Theoretical Framework: This research project investigates buy-domestic campaigns from an ethnocentric perspective, drawing on a comprehensive framework from the fields of political consumerism, consumer behavior and advertising. LÄS MER