Sökning: "Buyer identity"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden Buyer identity.

  1. 1. Sociala faktorers påverkan på köpintention : En kvantitativ undersökning på hedoniskt värde inom spelet League of Legends

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Veronica Ortega Jönsson; Emil Tyssling Engström; [2023]
    Nyckelord :Virtual products; Hedonic value; Social ties; Social identity; PLS-SEM; buyer behaviour.; Virtuella produkter; Hedoniskt värde; Sociala band; Social identitet; PLS-SEM; Köpbeteende.;

    Sammanfattning : Flera olika typer av virtuella produkter växer i popularitet och värde i människors ögon. Inomden digitala spelvärlden spenderas en hög andel pengar på virtuella produkter som inte har ettfunktionellt syfte. LÄS MER

  3. 2. Fit in or fit out? Exploring the pre-merger and acquisition phase through an acculturation lens

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Claudia Perera; Viktor Wejdelind; [2022]
    Nyckelord :Mergers and acquisitions; M A process; organizational culture; acculturation modes; congruence; acculturation stress; social identity theory; case study; pre-deal planning;

    Sammanfattning : Mergers and acquisitions (M&As) are not only becoming more common globally, but they are also increasing in size and value in Sweden. The pace of this trend has not even slowed down due to the eruption of the global pandemic, there is rather a tendency showing the opposite. LÄS MER

  4. 3. Hur konstrueras en sexköpare? : En kritisk diskursanalys av feministiska konstruktioner av sexköpare

    Kandidat-uppsats, Stockholms universitet/Statsvetenskapliga institutionen

    Författare :Fanny Karlsson Edsholt; [2022]
    Nyckelord :prostitution; feminism; diskursanalys; konstruktion; radikal feminism; liberal feminism;

    Sammanfattning : This qualitative study contains a discursive construction of the sex buyer, conducted through a mirrored analysis of the prostitute seen by both liberal and radical feminist viewpoints. By constructing the identity of the prostitute portrayed via critical discourse analysis, the identity of the prostitutes opposite – the sex buyer, is formed. LÄS MER

  5. 4. How is the consumer influenced by social media influencers? : A qualitative exploratory study of how the consumers' buyer decision process is influenced by social media influencers.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Leah Gentele; Mikaela Persson; [2022]
    Nyckelord :Consumer Behavior; Influence; Buyer Decision Process; Instagram; Social Media Influencers SMI s ;

    Sammanfattning : Background: Social media influencers (SMI’s) can influence the consumers’ decisions by sending out social signals through social functions which social media platforms enable. These social functions SMI’s as well as consumers use, could be for example through sharing content; having a conversation; developing relationships with like-minded individuals; or it could also be used for sending out social signals, such as identity, presence or reputation. LÄS MER

  7. 5. Immaterialrättslig due diligence och företagsförvärv - Undersökningspliktens omfattning vid en immaterialrättslig due diligence

    Kandidat-uppsats, Lunds universitet/Institutionen för handelsrätt

    Författare :Oliver Titikic; [2022]
    Nyckelord :Immaterialrättslig due diligence; Due diligence; Företagsförvärv; Undersökningsplikt Immaterialrätt; Law and Political Science;

    Sammanfattning : Summary The purpose of this thesis is to examine and describe the buyer's duty to investigate the company's intellectual property. Intellectual property can have a significant meaning for a commercial company, the intellectual property can also be the core of the company. Intellectual property is divided into four central laws. LÄS MER