Sökning: "Buyer- Seller relationship"
Visar resultat 16 - 20 av 48 uppsatser innehållade orden Buyer- Seller relationship.
16. Content with Content? : A qualitative study on the implementation, maturity and future of inbound marketing strategies in the Swedish B2B sector
Master-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Background: There is a knowledge gap in the B2B-businesses adoption of inbound marketing strategies. The B2B sector has a substantial economic impact on the society and their marketing activities need to adapt towards the digital era. In the Swedish market, this has not yet been sufficiently researched up until this point. LÄS MER
17. “Ditt livs viktigaste affär” En företagsförmedlares roll vid försäljning av privata, ägarledda familjebolag
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : This thesis aims to examine how business brokers add value in a company acquisition. The companies studied are privately held family businesses led by the owner. There are many problems that need to be adressed in an acquisition of a private family business. LÄS MER
18. Trust in Customer–Supplier relationships
Kandidat-uppsats, Linnéuniversitetet/Institutionen för maskinteknik (MT)Sammanfattning : The competitive market of today is characterized by globalization, because of that organizations increased demands from customers on the services as well as on product. In other word, the customer is focusing on buying the service in same way as they buy products. LÄS MER
19. Content marketing - Implementeringen av den moderna säljtratten och relaterad strategi
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The global spread of the Internet has enabled busniesses and consumers in all industries to be better informed. Consequently, the buying process has appeared to become different from what tratditional models implies. As the buying behaviour among customers is evolving, selling companies are responding to this change. LÄS MER
20. B2B Marketing - A Network Relationship Approach : A case study of ICT Company Huawei Operator BG Sales Network
Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknikSammanfattning : .... LÄS MER