Sökning: "Buying behaviours"

Visar resultat 11 - 15 av 34 uppsatser innehållade orden Buying behaviours.

  1. 11. The Impact of Social Media Marketing on Brand Loyalty : Case Study of Samsung Smartphones in Vietnam

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Thi Phuong Quynh Vu; Thi Thu Trang Vu; [2021]
    Nyckelord :Social media marketing; Social media marketing activities; Brand loyalty; Digital marketing; Samsung smartphones; Vietnam market.;

    Sammanfattning : Background: Social media marketing has been used to facilitate communications and interactions between customers and brands and is considered as the effective driver to influence the customers’ buying behaviours and loyalty. Since its emergence in Vietnam market, Samsung smartphone brand has secured a considerable market share in this country and has activated some social media platforms to stay connected with its customers. LÄS MER

  3. 12. Vad påverkar konsumenters val och gör en livsmedelsprodukt attraktiv? : en studie om livsmedelsval i Nya Zeeland

    Magister-uppsats, SLU/Dept. of Urban and Rural Development

    Författare :Matilda Gunnarsson; [2020]
    Nyckelord :ekologiskt; livsmedelskonsumtion; Nya Zeeland; köpbeteende;

    Sammanfattning : Syftet med studien var att undersöka människors inställning till livsmedel de köper och var och hur de är producerade. Fokus var främst på ekologiska livsmedel, samt vad som motiverade konsumenterna i studien till ett visst köpbeslut. LÄS MER

  4. 13. Perceived Safety Risk and Information Search Behaviour for Rapid Transit Travel : A Descriptive and Explanatory Case Study of Stockholm’s Rapid Transit System

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Carl Jacobsson; Jens Hedström; [2020]
    Nyckelord :Consumer Behaviour; Percived Risk; Information Search; Rapid Transit; Search Behaviour;

    Sammanfattning : By using perceived risk theory to research consumers' feeling of safety in rapid transit, this study brings insight to the limited research area of consumer perceived risk of travelling by rapid transit in the context of unsafe and unpleasant incidents and its effect on consumer search behaviour. The existing models of risk induced information behaviour are mostly relevant for complex decisions. LÄS MER

  5. 14. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Gao Wangshu; Wang Guanhua; [2020]
    Nyckelord :;

    Sammanfattning : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. LÄS MER

  7. 15. What about disposition? Exploring millennials’ clothing disposal behaviours in fashion-oriented impulse buying.

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Victor Agbebo; [2020]
    Nyckelord :Fashion-oriented impulse buying; clothing disposition; disposal behaviours; post-purchase negative emotions; millennials; Social Sciences;

    Sammanfattning : The frequent restocking of stores and constant promotional offers associated with fast fashion presents the physical cues for consumers to engage in fashion-oriented impulse buying. This consumption behaviour has led to over consumption and the underutilization of clothes, adding to the problems of textile waste all over the world. LÄS MER