Sökning: "Buzz-marketing"

Visar resultat 1 - 5 av 34 uppsatser innehållade ordet Buzz-marketing.

1. 1. Phygital Fashion Week : A Qualitative Study of the Contemporary Copenhagen Fashion Week

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Joanna Turner; Andrea Poth; Linnea Göthelid; [2023]
   Nyckelord :Fashion Marketing; Fashion Week; Phygital; Gatekeeping; Exclusivity; Buzz Marketing; Social Media;

   Sammanfattning : The value of fashion week’s physical presence has been questioned in connection with the Covid-19 pandemic, when fashion week became fully digital. Once the pandemic subsided, the digital attributes were retained and combined with the physical space, resulting in a phygital fashion week. LÄS MER

3. 2. “Milk is milk” versus “Ditch milk” : A case study of consumers’ attitudes towards brands involved in brand rivalry

   Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Pernilla Lerberg; Kajsa Nilsson; [2020]
   Nyckelord :Consumer attitudes; brand rivalry; public conflict; buzz marketing; brand; word-of-mouth;

   Sammanfattning : For the last five years, Sweden has seen a quite remarkable milk war between the traditional Arla serving dairy products and the innovative Oatly offering vegan milk substitutes. The purpose of this thesis was to investigate how consumers’ attitudes are affected by firms’ involvement in brand rivalry, where the conflict between Arla and Oatly served as a case. LÄS MER

4. 3. Social media influencers : En kvalitativ studie om hur konsumenter uppfattar social media influencers och företagssponsrade inlägg

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Jessica Erstadius; Johanna Larsson; [2016]
   Nyckelord :SMI; sociala medier; influencer; corporate-sponsored posts; trust; attitudes; credibility; SMI; sociala medier; influencer; företagssponsrade inlägg; förtroende; trovärdighet; attityder;

   Sammanfattning : Abstract As the media intensity increases, it becomes more difficult for companies to obtain people's attention, and a risk that the message will pass its target audience arises. Social media has generated new possibilities for companies to be able to profile their message and reach specific target audiences. LÄS MER

5. 4. Pop-up-bibliotek : På gränsen mellan uppsökande verksamhet och PR

   Master-uppsats, Uppsala universitet/Institutionen för ABM

   Författare :Camilla Käck; [2016]
   Nyckelord :Public services Libraries ; Reading promotion; Marketing; Word-of-mouth-advertising; Children; Cooperation; Folkbibliotek; läsfrämjande verksamhet; marknadsföring; mun-till-mun-marknadsföring; barn; samverkan;

   Sammanfattning : This master’s thesis in Library and Information Science examines the phenomenon ”pop up library” and how public libraries are working with projects within this area. The method to collecting data is qualitative interviews with represents from five libraries in Sweden. LÄS MER

7. 5. Kommunikation och marknadsföring inom Sociala medier – Novamedia Svenska PostkodLotteriet AB

   M1-uppsats, Umeå universitet/Institutionen för tillämpad fysik och elektronik

   Författare :Bodén Alexander; [2015]
   Nyckelord :;

   Sammanfattning : When I worked with the daily communication with the lottery’s customers on social media the Communications Department at Nova Media Swedish Postcode Lottery contacted me to write a document, plan and present an advertising campaign in their social media channels to Christmas 2014. The company had ideas on a campaign that they wanted develop where my job was to develop and present a plan for how to implement the campaign. LÄS MER