Sökning: "Buzzword"

Visar resultat 1 - 5 av 65 uppsatser innehållade ordet Buzzword.

  1. 1. Love is all you need - Defining the concept of love brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
    Nyckelord :brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

    Sammanfattning : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. LÄS MER

  3. 2. Risk Assessment of Digital Assets – Insurance Applications in Cryptocurrencies and NFTs

    Master-uppsats, Lunds universitet/Institutionen för elektro- och informationsteknik

    Författare :Roberto Delgado Ferrezuelo; [2023]
    Nyckelord :Blockchain; NFTs; private key; phishing; floor price; rarity; cold wallet; hot wallet; risk premium; Technology and Engineering;

    Sammanfattning : The aim of the project is to develop a framework for an insurance policy for digital assets. The project comprised several stages, starting with the identification of risks associated with these assets. Policyholders were then categorized into two groups based on a predefined rating factor. LÄS MER

  4. 3. Grounding the Common Search for Inclusion : How Local Perceptions can be Included in International Peacebuilding Organizations

    Master-uppsats, Uppsala universitet/Institutionen för freds- och konfliktforskning

    Författare :Sarah Trochemowitz; [2023]
    Nyckelord :;

    Sammanfattning : The term local participation has become a frequently used buzzword within peacebuilding; however, its contextual meaning and practical implications are not well established. Further, most of the literature has focused on international organizations from a state-building and good governance perspective, however, often this does not account for the work and responsibilities which are carried by large-scale peacebuilding INGOs. LÄS MER

  5. 4. Don't say the "S"word. The Impact of Buzzwords on Brand Trust.

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lina Radilovic; August Strom; Salomé Morel Cavailhes; [2023]
    Nyckelord :Buzzword; sustainability; linguistics; brand image; brand trust; relationship management; brand loyalty.; Business and Economics;

    Sammanfattning : Purpose: To investigate the impact of buzzwords on consumers' perceptions of marketing messages and their impact on brand trust. Design/methodology/approach: This paper adopts a qualitative and quantitative research method. LÄS MER

  7. 5. PropTech : Ett modeord, men vad betyder det?

    Kandidat-uppsats, KTH/Fastighetsföretagande och finansiella system

    Författare :Per Bertilsson; [2023]
    Nyckelord :PropTech; Digital transformation; Real Estate; PropTech; Digital transformation; Fastigheter;

    Sammanfattning : Begreppet PropTech, har sin uppkomst i samband med framväxten av digitalisering och teknologisk innovation inom fastighetssektorn. Under de senaste decennierna har det skett betydande framsteg inom informations- och kommunikationsteknologi, samt inom områden som dataanalys, molnteknologi och artificiell intelligens. LÄS MER