Sökning: "Bytesintensitet"

Hittade 1 uppsats innehållade ordet Bytesintensitet.

  1. 1. Konkurrensen inom banksektorn : - en kvalitativ studie om bankkunders upplevelser av ett bankbyte

    Kandidat-uppsats, Högskolan Dalarna/Företagsekonomi

    Författare :Viktor Hallström; Oskar Månsson; [2017]
    Nyckelord :Switching costs; Banking; Swedish banking sector; Customer mobility; Customer switching behaviour; Competition.; Byteskostnader; Banker; Den svenska banksektorn; Bytesintensitet; Bytesbeteende; konkurrens.;

    Sammanfattning : Despite that the Swedish banking sector consists of many different actors, which provides more options for consumers in their choice of bank, the four major banks, Nordea, Swedbank, Handelsbanken and SEB, have a superior position in the banking sector. Although previous research shows that consumers lose confidence in the four major banks, there is still low consumer mobility in the banking sector. LÄS MER