Sökning: "Céline Abele"

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  1. 1. Black Friday: Kampen om kundens plånbok - en kvalitativ studie om Sveriges största kommersiella högtidsdag

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sara Jungeryd; Céline Abele; [2019]
    Nyckelord :Black Friday; Commercial Holiday; Price Promotion; Retailer Discount; Decision-making;

    Sammanfattning : Black Friday has rapidly grown to be one of the most important sales days in Sweden, with a large sales volume and consumers eager to find the best deals. It is clear that this shopping day is popular among consumers, but companies' perception of it has yet to be identified in an academic context. LÄS MER