Sökning: "Céline Chauvet"

Hittade 3 uppsatser innehållade orden Céline Chauvet.

  1. 1. Case Oatly: The Crossroad - How to get a company in the same lane

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Céline Chauvet; Emma Jungerth; Ida Vesterlund; [2018]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 2. Brand Personas with a Story - How they are created and categorized

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Céline Chauvet; Ida Vesterlund; [2018]
    Nyckelord :brand persona; storytelling; literature characters; Forster’s theory; stories; brand personality; strategic brand management; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study is to explore how the phenomenon of brand personas with a story can be constructed and categorized by integrating literature theory, illustrated by case examples. There is a need for this type of study, as a profound knowledge gap exists in relation to brand personas, their stories and the creation of them as characters. LÄS MER

  4. 3. Dela Hållbarheten! En kvalitativ studie av hållbarhetsvarumärkning i en delningsekonomisk kontext

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Louise Andersson; Céline Chauvet; [2017]
    Nyckelord :Sustainability branding; Sharing economy; Sustainability communication; Authenticity; Neoinstitutional theory; Strategic communication; Social Sciences;

    Sammanfattning : This study intends to explore how and with what intentions organisations within a sharing economy context choose to integrate and implement the concept of sustainability. It further aims to contribute to the field of sustainability branding, where very limited research has been carried out in regards of sustainability branding within a context of sharing economy. LÄS MER