Sökning: "C - marknadsföring online"

Visar resultat 1 - 5 av 141 uppsatser innehållade orden C - marknadsföring online.

  1. 1. In video assistant referee we trust? A quantitative study of Swedish football supporters' perception of VAR and attitude towards implementing VAR

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Klara Lundquist; Yusra Ali; [2024]
    Nyckelord :Swedish football; Sports marketing; Video assistant referee; Decision-aid technology;

    Sammanfattning : In 2016, the International Football Association Board (IFAB) approved the use of Video Assistant Referee (VAR) in football. In recent years, an ongoing debate has unfolded in Sweden regarding the potential implementation of VAR in Allsvenskan. LÄS MER

  3. 2. The language of risk: A quantitative study on the effects of presentation format in risk communication

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Andreas Lidin; Daniel Mira; [2024]
    Nyckelord :Risk Communication; Numeracy; Presentation Format; Natural Frequencies;

    Sammanfattning : Consumers are faced with everyday decisions requiring understanding and interpretation of risks and probabilities. One area where the importance of good risk communication is particularly salient is in modern healthcare where shared medical decision making is a central feature. LÄS MER

  4. 3. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Oskar Eskilsson; Elizabeth Lopez Alushkina; [2023]
    Nyckelord :Service encounter; Social presence; Mere presence; E-commerce;

    Sammanfattning : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. LÄS MER

  5. 4. Hide or Embrace Drawbacks? - A Quantitative Study of the Impact of Two-Sided Messaging in the Online Secondary Marketplace Setting

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofie Bixo; Tyra Löthman; [2023]
    Nyckelord :Purchase intention; Facebook Marketplace; Second-hand buying; Theory of Planned Behaviour; Two-sided messaging;

    Sammanfattning : In recent years, online secondary marketplace platforms have experienced rapid growth as both sustainability concerns and the demand for second-hand products have increased substantially. Despite this considerable growth, second-hand marketplaces have remained relatively understudied. LÄS MER

  7. 5. State-Sponsored Gambling Advertising

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Otto Lundbergh; Oliver Ohlin; [2023]
    Nyckelord :Swedish Gambling Market; Gambling Advertising; Svenska Spel; Share of Voice;

    Sammanfattning : Gambling in Sweden is increasing and is a large issue for both individuals and the state. The largest actor on the Swedish market is the state-owned company Svenska Spel which offers gambling services online and with a monopoly runs casinos and physical slot machines. To promote their games, Svenska Spel advertises through multiple channels. LÄS MER