Sökning: "C4SC"

Hittade 1 uppsats innehållade ordet C4SC.

  1. 1. Exploring the role and use of values & emotions in promoting prosocial action via Instagram

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Charlotte Griffiths; [2021]
    Nyckelord :values; emotions; prosocial; prosociality; communication for social change; C4SC; communication for development; ComDev; social media; Instagram;

    Sammanfattning : Inspired by recent work on value-based messaging in migration-relatedcampaigning to elicit sympathy, this project explores theoretical rationale foremploying values in the field of communication for social change (C4SC),understood in its broad sense as aspiring to engender prosocial behaviour. The project is framed by the main question of how values, emotions and(prosocial) action relate to one another. LÄS MER