Sökning: "CEO Brand"

Visar resultat 1 - 5 av 26 uppsatser innehållade orden CEO Brand.

1. 1. Damned if you do, damned if you don't.

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
   Nyckelord :H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

   Sammanfattning : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. LÄS MER

3. 2. ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Olivia Dinér; Alice Sävman; [2023]
   Nyckelord :Corporate Political Advocacy; Authenticity; Woke-washing; Entrepreneurial Leadership; CEO Activism; Challenger Brand; BrewDog; Social Sciences;

   Sammanfattning : In times of political divisiveness, Corporate Political Advocacy (CPA) has emerged as a commonly used communication strategy whereby brands voice support for socio-political issues. Despite its increasing prominence, research of CPA in the field of strategic communication is scarce. LÄS MER

4. 3. The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Erik Andrén; Therese Hermelin; Alice Pehrson; [2022]
   Nyckelord :Facebook; Meta; Metaverse; Ralph Lauren; Investment; Corporate Brand Management and Reputation; Business and Economics;

   Sammanfattning : It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. LÄS MER

5. 4. Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Beata Edlund; Emma Pärsson; Johanna Gripwall; [2021]
   Nyckelord :brand activism; Oatly; corporate reputation; brand identity; Business and Economics;

   Sammanfattning : December 2nd 2016 it was established that Oatly had a new co-owner, China Resources, a partnership that went against not only their own core values but also the values of their oat followers. However, it was not until 2019 the media storm drew in. LÄS MER

7. 5. Upplevelser av butiksatmosfärer med materiella och immateriella faktorer i fokus : En fallstudie av Porsche Center i Segeltorp och i Malmö

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Celine Lindberg; Filippa Forsstedt; [2021]
   Nyckelord :Porsche; sensory strategies; sensory experiences; sensory marketing; brand image; customer experiences; perception; senses; retail atmospherics; retail environments; consumer behavior.; Porsche; sinnesstrategier; sinnesupplevelser; sinnesmarknadsföring; varumärkesimage; kundupplevelser; perception; sinnen; detaljhandelsatmosfär; detaljhandelsmiljöer; konsumentbeteende.;

   Sammanfattning : The aim of the bachelor’s thesis is to examine whether the atmospheric experience differs between two different stores within the same brand, depending on tangible and intangible elements. The authors have focused on how certain selected elements have been implemented in the store environments, to identify whether these can steer the atmospheric experience in different directions. LÄS MER