Sökning: "CETSCALE"

Hittade 3 uppsatser innehållade ordet CETSCALE.

  1. 1. What factors are influencing domestic purchasers in their purchase of imported low-involvement products due to the products' country-of-origin? : - A case study of a natural stones importer

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Ulrika Logardt; [2014]
    Nyckelord :COO-effects; coo; effect; effects; country-of-origin; import; purchaser; purchase; Sweden; ethnocentrism; CETSCALE; low-involvement; low-involvement products; low; involvement; natural stones; stone; swedish; case study; COO-effekter; coo; effekt; effekter; ursprungsland; tillverkningsland; import; inköpare; inköp; Sverige; etnocentrism; CETSCALE; natursten; sten; svensk; fallstudie;

    Sammanfattning : The author has applied an abductive research design and performed a case study which includes a survey and e-mail interviews of workers within the construction industry. The purpose of the survey and the interviews is to investigate what factors may be the most influential for individuals in establishing their apprehension of natural stones. LÄS MER

  3. 2. Svenska konsumenters attityd till import : En empirisk studie av konsumentetnocentrism i Sverige

    Kandidat-uppsats, Avdelningen för ekonomi

    Författare :Niklas Wangsell; Sofia Ahlström; [2012]
    Nyckelord :;

    Sammanfattning : SAMMANFATTNING Titel: Svenska konsumenters attityd till import - En empirisk studie av konsumentetnocentrism i Sverige Nivå: Kandidatuppsats i ämnet företagsekonomi: Marknadsföring Författare: Sofia Ahlström & Niklas Wangsell Handledare: Jonas Kågström Datum: 2013 - Januari Syfte: Syftet med detta examensarbete är att analysera hur stor grad av konsumentetnocentrism den svenske konsumenten uppvisar. Detta gör vi med hjälp av Shimp & Sharmas (1987) skala consumer ethnocentric tendencies scale (hädanefter CETSCALE) samt tidigare beprövade undervariabler. LÄS MER

  4. 3. The Enchilada effect: Do ethnocentrism,affinity & PCI influence the COO effect onconsumers’ foreign product attribute andtype preferences?

    Magister-uppsats, IHH, Marketing and Logistics

    Författare :Victor Manuel Reynoso Landeros; Sebastian Lang; [2011]
    Nyckelord :COO; CETSCALE; consumer behavior; Mexico; conjoint; affinity;

    Sammanfattning : Purpose: To identify the relevance ethnocentrism, affinity and product country-image (the three theory effect affectionately called “the enchilada effect” by the authors) have on the consumers’ decision-making process as well as their effect on the consumers’ preferences for certain product attribute importance and types. Problem: In modern society most marketplaces around the world are full of foreign products. LÄS MER