Sökning: "CO"

Visar resultat 1 - 5 av 4222 uppsatser innehållade ordet CO.

  1. 1. Customer involvement through social media in the product development process within the luxury goods industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Louise Granström; Iris Minö; [2019-07-09]
    Nyckelord :Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Sammanfattning : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. LÄS MER

  2. 2. Save water, drink champagne! A case study of how a luxury company can use a digital customer interaction to enhance value.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Lisa Sahlin; Maria Olsson; [2019-07-09]
    Nyckelord :user innovation; customer involvement; community; digital user community; digitalization; luxury industry;

    Sammanfattning : MSc in Innovation and Industrial Management.... LÄS MER

  3. 3. The mainstream effect - A critical study on leadership development

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Daniel Jansson; Eric Johansson; [2019-07-03]
    Nyckelord :Sweden; Regional Public Organisation; Leadership Development; Critical Leadership Studies; Leadership; Mainstream Effect;

    Sammanfattning : MSc in Management.... LÄS MER

  4. 4. When people unite, in the environmental consumption fight - A netnographic study of the meaning creations within sustainable online communities

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Cecilia Bodén-Malmsten; Marta Kisch; [2019-07-03]
    Nyckelord :sustainable community; sustainable consumption; meaning creation; online community; Facebook; netnography;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. "Här är det rätt homogent och svennigt liksom"

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Mathilda Alveflo; Hannah Frejdeman; [2019-06-27]
    Nyckelord :Ethnic diversity; public service; representation; identification; media; journalism;

    Sammanfattning : Aim:​ The aim of this thesis entails investigating how public service journalists at three distinct newsrooms view ethnic diversity and its effects on the reporting process and the audience. This was achieved by examining the following four aspects; (i) The level of ethnic diversity in the newsrooms; (ii) Public service journalists’ opinion on ethnic diversity within newsrooms; (iii) The impact of ethnic diversity within newsrooms on the selection of news; (iv) Public service journalists’ opinion on the editorial composition and its effect on the audience. LÄS MER