Sökning: "COO country-of-origin"

Visar resultat 1 - 5 av 54 uppsatser innehållade orden COO country-of-origin.

1. 1. Ursprungslandseffektens påverkan vid bilköp : En studie av svenska konsumenters uppfattning av kinesiska produkter

   Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Philip Grane Elisson; Johanna Lindroth; [2024]
   Nyckelord :Country-of-origin COO ; Country-of-origin effects; Made in China; Purchase decision;

   Sammanfattning : Syfte: Syftet med denna studie är att undersöka vilka effekter COO har på svenska konsumenter gällande varumärken och produkter med ursprung från Kina.  Metod: Studien har utgått från en deduktiv process med en kvantitativ metod. LÄS MER

3. 2. Made by Sweden : Country-of-origin as part of brand identity

   Magister-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Rebeka Matukevica; Alina Yassin; [2022]
   Nyckelord :Country-of-origin; Brand Identity; Country-of-origin Branding; COO impact on Brand Identity; SMEs;

   Sammanfattning : BACKGROUND A great interest of researchers has been attracted to the phenomenon of country-of-origin (Andéhn et al., 2016). It is argued that companies could increase competitiveness in the market by implementing a COO into the company's branding strategy (Guercini & Ranfagni, 2013). LÄS MER

4. 3. Is your brand loyalty affected by the country? : An explanatory investigation of the relationship between brand loyalty and country-of-origin in a Swedish context

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Christoffer Eriksson; Sofia Dahlgren; Julia Sunnegårdh; [2021]
   Nyckelord :Brand loyalty; country-of-origin; perceived quality; country image; repetitive purchase; attitudinal loyalty.;

   Sammanfattning : Background: Brand loyalty is a rather old concept and has become a central part of everybrand and there are many factors that need to be considered when choosing strategies in orderto achieve this. However, even though the concept itself is rather set-in stone the research onhow brands archive this in different contexts is constantly in motion, for instance it has beenshown that a brand's Country-of-Origin has effects on consumers purchase intent and attitudeswhich are crucial factors within Brand loyalty. LÄS MER

5. 4. How Employer Branding is Affected by Country-of-Origin : And its effect on Employee Retention of Generation Z

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Philip Kaburek; Alex Wahlberg; Andreas Kilit; [2021]
   Nyckelord :Employer Branding; Country of Origin Effect; Employee Retention; Generation Z; Development Opportunities; Environmental Social Governance; Consumer Branding;

   Sammanfattning : Employer branding is becoming increasingly important, but the literature on the subject lacks vital elements. First, Country of Origin (COO) has been shown to affect employer branding, but this process is very poorly understood. LÄS MER

7. 5. The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Elin Svensson; Amanda Karlsson; [2021]
   Nyckelord :Country of origin; Country of origin effect; Country image; COO dimensions; Consumer perceptions; COO-strategies; Promotion; Sweden; Swedishness; Brand; Stereotypes; Consumer affinity; Product category; Internationalization;

   Sammanfattning : The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. LÄS MER