Sökning: "CRM Case Study"

Visar resultat 1 - 5 av 115 uppsatser innehållade orden CRM Case Study.

1. 1. En förbättrad kundresa med ett CRM-system som möjliggörare : En fallstudie om framgångsfaktorer för en förbättrad relationmellan en försäkringsförmedlare och dess privatkunder urett kundreseperspektiv

   Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Lowe Olsson; [2023]
   Nyckelord :Customer relationship management; CRM; CRM-system; success factors; customer journey; customer satisfaction; customer expectations; communication.;

   Sammanfattning : Att utveckla bra relationer med sina kunder är en avgörande faktor för ett företags framgång. Deinteraktioner med företaget som kunden gör kan ses som en resa där bland annat framgångsfaktorernakommunikation, transparens och intern kompetens är väsentliga för en stor kundnöjdhet. LÄS MER

3. 2. Prediction Models for TV Case Resolution Times with Machine Learning

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Borja Javierre I Moyano; [2023]
   Nyckelord :Datasets; Machine Learning ML ; Prediction; Resolution Time RT ; Solve Time; TV Cases; Trouble Tickets TT ; Customer-Related Trouble Tickets Resolution Time; CRM system; BI system; Telecommunications; Dataset; Machine Learning ML ; Prediction; Resolution Time; Solve Time; TV Cases; Trouble Tickets TT ; Kundrelaterade problem Tickets Resolution tid; CRM-system; BI-system; Telekommunikationer.;

   Sammanfattning : TV distribution and stream content delivery of video over the Internet, since is made up of complex networks including Content Delivery Networks (CDNs), cables and end-point user devices, that is very prone to issues appearing in different levels of the network ending up affecting the final customer’s TV services. When a problem affects the customer, and this prevents from having a proper TV delivery service in devices used for stream purposes, the issue is reported through a call, a TV case is opened and the company’s customer handling agents start supervising it to solve the problem as soon as possible. LÄS MER

4. 3. Utmaningar vid CRM-implementering : En tvärvetenskaplig fallstudie om implementering av CRM-system hos en tidningskoncern

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Företagsekonomiska institutionen

   Författare :Linus Andersson; Evin Hassan; [2023]
   Nyckelord :CRM implementations; change management; change resistance; information systems; management;

   Sammanfattning : This study is about Customer Relationship Management (CRM) and implementation of CRM systems. The study aims to identify and investigate which challenges are experienced during CRM implementation at a newspaper group and how those challenges have been handled. LÄS MER

5. 4. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Klara Larsson; Freja Ling; [2023]
   Nyckelord :Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

   Sammanfattning : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. LÄS MER

7. 5. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   Kandidat-uppsats,

   Författare :Franciska Kószás; Patricia Tudesko; [2023]
   Nyckelord :Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Sammanfattning : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. LÄS MER