Sökning: "CRM benefits"

Visar resultat 1 - 5 av 49 uppsatser innehållade orden CRM benefits.

1. 1. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Daniela Rodriguez; [2023]
   Nyckelord :CRM; email marketing; content personalization;

   Sammanfattning : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. LÄS MER

3. 2. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Klara Larsson; Freja Ling; [2023]
   Nyckelord :Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

   Sammanfattning : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. LÄS MER

4. 3. The Implementation of social CRM : Key features and significant challenges associated with thepractical implementation of social Customer RelationshipManagement

   Kandidat-uppsats, Mittuniversitetet/Institutionen för informationssystem och –teknologi

   Författare :Julia Kansbod; [2022]
   Nyckelord :Big Data; CRM; GDPR; Social CRM; Social media; Web 2.0;

   Sammanfattning : The rise of social media has challenged the traditional notionof CRM and introduced a new paradigm, known as socialCRM. While there are many benefits and opportunitiesassociated with the integration of social data in CRMsystems, a majority of companies are failing their social CRMimplementation. LÄS MER

5. 4. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Tahir Iqbal; Md Nazmul Khan; [2021]
   Nyckelord :;

   Sammanfattning : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. LÄS MER

7. 5. Impact of Customer Analytics Use on CRM : Role of Analytics's culture, Information quality, and customer orientation

   Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Tommy Pham; [2021]
   Nyckelord :Systemvetenskap; informationssystem; informatik; Information Systems;

   Sammanfattning : The present research work is an exploratory study that aims to investigate the impact of Big Data Customer Analytics Use (BDCAUse) in customer relationship management (CRM) by providing a comprehensive overview of the main factors that can affect BDCAUse in the organizations andhow this use affects the information quality. The influence of BDCAUse could bring benefits and increase the competitive advantage for the companies. LÄS MER