Sökning: "CRM growth"

Visar resultat 1 - 5 av 19 uppsatser innehållade orden CRM growth.

1. 1. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Belinda Sundqvist; Jerar Ohanisian; shaafi osman ali; [2023]
   Nyckelord :Artificial intelligence AI ; Digital marketing; Search engine optimization SEO ; Customer relationship management CRM ; Gathered data; Ethics; Effectiveness; Regulation;

   Sammanfattning : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist         Jerar Ohanisian                 Shaafi Osman Ali                        00/09/08                        97/09/03                               99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström  Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. LÄS MER

3. 2. Customer segmentation in Retail: An Experiment in Sweden

   Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

   Författare :Nagma Athar Memon; [2023]
   Nyckelord :Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

   Sammanfattning : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. LÄS MER

4. 3. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   Kandidat-uppsats,

   Författare :Franciska Kószás; Patricia Tudesko; [2023]
   Nyckelord :Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Sammanfattning : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. LÄS MER

5. 4. Examining the factors contributing to third-party logistics companies’ growth in Sweden

   Master-uppsats, Högskolan Dalarna/Institutionen för information och teknik

   Författare :Gorpudolo Seleweyan; [2022]
   Nyckelord :Third-party Logistics 3PL ; Ordinary Least Square OLS ; Swedish Transport Market; Company Growth; Content Analysis; Technology;

   Sammanfattning : The evolution of third-party logistics has sparked much academic interest over the years, with researchers looking at how the industry has grown and the factors that have contributed to it. The primary goal of this thesis is to examine the factors that have driven third-party logistics companies’ growth in Sweden for eighteen years (2002–2020). LÄS MER

7. 5. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Tahir Iqbal; Md Nazmul Khan; [2021]
   Nyckelord :;

   Sammanfattning : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. LÄS MER