Sökning: "CRM implementation"

Visar resultat 16 - 20 av 81 uppsatser innehållade orden CRM implementation.

  1. 16. Faktorer inom den sociala dimensionen och dess inverkan på strategisk linjering i IT-projekt : En fallstudie inom svensk industri

    Kandidat-uppsats, Södertörns högskola/Medieteknik

    Författare :David Berkowicz; Robin Bröderman; [2020]
    Nyckelord :Business IT alignment in projects; Business IT alignment; Misalignment; System development; Social dimension; IT-strategy; Strategisk linjering i projekt; Strategisk linjering; Strategisk fel-linjering; Systemutveckling; Sociala dimensionen; IT-strategi;

    Sammanfattning : This study aims to investigate and identify factors within the social dimension of strategic alignment that can create mis-alignment within the organization and its IT projects. Identified factors are seen as risks and obstacles that organizations should work with to prevent strategic misalignment in future projects. LÄS MER

  3. 17. An initial step towards design guidelines for invoice management in CRM

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Jakob Skogby Steinholtz; [2020]
    Nyckelord :User-centered design UCD ; Customer Relationship Management CRM ; Invoice management; E-invoicing; Usability; Information Technology IT ; Design guidelines;

    Sammanfattning : The purpose of this study is to address uncertainty for the implementation of functionality concerning invoice management in the context of the customer relationship management (CRM) system Salesforce by providing design guidelines. It is a qualitative research project that follows a user-centered design (UCD) approach. LÄS MER

  4. 18. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Paul Edlund; Axel Holmner Härgestam; [2020]
    Nyckelord :CRM; chatbots; customer relationship management; marketing; digital marketing; chatbot; sCRM; social media; automated technologies; customer engagement; automation; customer engagement cycle; sweden;

    Sammanfattning : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. LÄS MER

  5. 19. Are you willing to go the extra mile? : Konsulters arbete för att skapa känslomässigt engagemang till förändring bland kundens medarbetare vid implementering av CRM

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Frida Gustavsson; Isabelle Svärd; [2019]
    Nyckelord :CRM; organizational; change; management; affective; commitment; to change; consultant; individual; employee; CRM; organisation; förändring; management; känslomässig; engagemang till förändring; konsult; individ; medarbetare;

    Sammanfattning : This thesis aims at investigating how consultants enable affective commitment to change amongst customers’ employees during implementation of customer relationship management (CRM) in the client organization. Further, Herscovitch and Meyers (2002) model of commitment to organizational change with an emphasis on affective commitment to change has been used as the theoretical framework to guide the empirical study conducted in the thesis. LÄS MER

  7. 20. Investigative analysis of CRM System Implementation and the challenges attached to its integration into existing ERP System. From an Organization Perspective : A case study of a Freight Forwarding Company in Sweden

    Master-uppsats, Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Författare :Kingsley Fredrick; Danielle Christopher; [2019]
    Nyckelord :ERP; CRM; Relationship Management; Freight Forwarding Industry; Customer Satisfaction;

    Sammanfattning : Enterprise Resource Planning and Customer Relationship Management are two essential concepts in the global supply chain. These aspects are considered to be the backbone of organizational success as they ensure that the upstream and downstream members of the chain are working effectively to deliver services that meet the standards and the customer’s requirements. LÄS MER