Sökning: "CRM in retail industry"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden CRM in retail industry.

1. 1. Customer segmentation in Retail: An Experiment in Sweden

   Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

   Författare :Nagma Athar Memon; [2023]
   Nyckelord :Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

   Sammanfattning : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. LÄS MER

3. 2. Hur företag hanterar eCRM via sociala medier beroende på företagsstorlek

   Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Robin Issa; Din Jahic; [2022]
   Nyckelord :Customer Relationship Management CRM · electronic Customer Relationship Management eCRM · Social media · Social Media Marketing Strategy · Marknadsföringsstrategier;

   Sammanfattning : Title: How companies handle eCRM via social media depending on company size Level: Student thesis, final assignment for Bachelor Degree in Business Administration Author: Din Jahic & Robin Issa Supervisor: Michelle Rydback Date: 2022 - May 25th Aim: The aim is to increase understanding of how companies handle e-customer relationship management (eCRM) via social media, and to investigate whether size affects companies' strategies. Method: In this essay, a qualitative research approach is applied where the empirical material is collected through a multiple-case study. LÄS MER

4. 3. RETAIL IS DETAIL : Customers’ Attraction to Physical Retail Stores Within Consumer Electronics

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Tina Mohammadi; [2020]
   Nyckelord :Customer Experience; Customer relationship; E-commerce; Customer service; Physical stores; Retail industry; Consumer electronics; Elgiganten; CRM;

   Sammanfattning : Most companies' desire is to create customer relationships and the working methods have changed as a result of the increased e-commerce. Because of digitalization, the retailing field has changed dramatically. Consequently, physical stores are facing competition from online companies. LÄS MER

5. 4. Vem äter kakan? : En kvalitativ studie kring klädbranschens nyttjande av personlig data i marknadsföringssyfte i relation till kundens integritet online

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Frida Jaremo; Marco Villaggi; [2020]
   Nyckelord :Internet; Bid data; Integrity; CRM; Cookies; Personalized advertisement; Internet; Big data; Integritet; CRM; Cookies; Personifierad reklam;

   Sammanfattning : History: Digitalization brings great benefits to companies regardless of market. One of the markets that is undergoing change is the retail sector where e-commerce services are the new environment. This environment benefits from the innovative solutions that the consumer uses, such as smartphones. LÄS MER

7. 5. Digitaliseringens påverkan på värdeerbjudandet inom skogsbranschen utifrån ett kundperspektiv

   Master-uppsats, Linköpings universitet/Industriell ekonomi

   Författare :Sanna Sörberg; Mathias Österlund; [2017]
   Nyckelord :business model; value proposition; digitalization; digitization; digital strategy; digital timber trading; forest industry; affärsmodell; värdeerbjudande; digitalisering; digital strategi; digital skogsaffär; skogsbranschen;

   Sammanfattning : This study examines how digitalization changes the value proposition and the business model within the forest industry from the perspective of the forest owners and how this changes the experienced customer value. Previous studies have focused on how digitalization creates value for the company, and this study contributes to research by giving insights in how the customers perceive a digitalization and is useful in the design of the value proposition and the business model. LÄS MER