Sökning: "CSR donationer"
Visar resultat 1 - 5 av 6 uppsatser innehållade orden CSR donationer.
1. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. LÄS MER
2. Pengar eller produkter? - En experimentell replikationsstudie av företagsdonationer i tider av kris
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Sammanfattning Titel: Pengar eller produkter? - En experimentell replikationsstudie av företagsdonationer i tider av kris Seminariedatum: 2022-06-03 Kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 HP Författare: Oskar Norrström, Philippa Rosenbacke, Smilla McCormac Handledare: Johan Gromark Nyckelord: Varumärkesäkthet, CSR, Krisrespons, Symbolisk Konsumtion, Sociala medier. Hypoteser: Vid akuta kriser (naturkatastrofer) kommer donationer av produkter att leda till högre varumärkesäkthet än att donera pengar. LÄS MER
3. The effect of corporate donations on a company’s market value in a short-term perspective : An event study approach
Uppsats för yrkesexamina på avancerad nivå, Blekinge Tekniska Högskola/Institutionen för industriell ekonomiSammanfattning : Background: Societies around the world have seen an increased willingness to contribute to social responsibilities activities. One way for corporations to commit to corporate social responsibility (CSR) have been to donate corporate assets. However, donating company assets has been questioned if justifiable. LÄS MER
4. "Det stavas inte konsumentskydd, utan pengar" : En kritisk retorikanalys av hur CSR kommuniceras i Svenska Spels marknadskommunikation
Kandidat-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapSammanfattning : In society today, it has become more common that companies are expected to strive against following a Corporate Social Responsibility. The concept of CSR involves the responsibility every company have towards the society and has it roots in economic, social and environmental standpoints. LÄS MER
5. Donationer genom innovativa metoder : Vägen till fler företagsgivare för en ideell organisation
Kandidat-uppsats, Mälardalens högskola/Akademin för innovation, design och teknikSammanfattning : Abstract Purpose: Innovation contribution • The purpose of this diploma thesis is to develop, for Läkarmissionen, an innovative fundraising method for increasing donations from businesses. Knowledge contributions • The purpose is also to examine how the innovation process could be run in non-profit organizations. LÄS MER