Sökning: "CSR experience"

Visar resultat 1 - 5 av 90 uppsatser innehållade orden CSR experience.

  1. 1. Part of the Problem or Solution? : The Drivers and Barriers from CSR to CSR 2.0 in Companies Operating in Sweden

    Kandidat-uppsats, Jönköping University

    Författare :Hanna Bexell; Sina Barmoro; [2023]
    Nyckelord :CSR; CSR 2.0; Future CSR; Drivers and Barriers;

    Sammanfattning : At present, humanity faces one of its most pressing and daunting challenges: climate change. For this reason, sustainable development is a topic more urgent now than ever. CSR 2.0 is a model introduced to tackle the limitations of traditional CSR practices that have been shown to be ineffective over time. LÄS MER

  3. 2. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Elin Fredlund; Savannah Gillblad; [2023]
    Nyckelord :strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

    Sammanfattning : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. LÄS MER

  4. 3. “Jag tror det är viktigt att man inte sminkar grisen” : En kvalitativ studie om kommunikatörers syn påoch hantering av CSR-kommunikation

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Emilia Ekberg; Lisa Sivander; [2023]
    Nyckelord :Corporate Social Responsibility; communication; CSR communication; communicators; transparency; stakeholder; paradox;

    Sammanfattning : Introduction: Corporate Social Responsibility, CSR, is seen as an important part of an organization, where communication functions as creating relationships between the organization and social actors. CSR is about the company's social responsibility for how they affect society from an economic, environmental, and social perspective. LÄS MER

  5. 4. Swedish MNEs’ risk, void, and distance management : A thematic content analysis of three MNEs’ 2007 to 2021 annual and CSR reports.

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :André Andersson; Styrbjörn Steiner; Viktor Svenningsson; [2022]
    Nyckelord :Swedish MNE; risk; void; uncertainty; post entry;

    Sammanfattning : In this study, we have identified a gap in the existing literature regarding post-entry management of infrastructural and institutional voids, risks, and distances related to establishing foreign operations in uncertain markets. It is in existing literature well-established how firms internationalize their operations, what entry modes they use, and what the drivers for internationalizing one's operations are. LÄS MER

  7. 5. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Cornelia Wiklund; [2022]
    Nyckelord :Inclusive marketing; Advertising; Brand attitudes; Diversity; Swedish consumers; Fashion industry;

    Sammanfattning : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. LÄS MER