Sökning: "CSR purchase criterion"

Hittade 2 uppsatser innehållade orden CSR purchase criterion.

1. 1. Has CSR started to sell? Based on the Covid-19 pandemic : An insight from consumers’ perspective

   Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Isabelle Wålinder; Orhan Begovic; [2021]
   Nyckelord :Consumer buying behavior; Consumer behavior; CSR; Sustainable food; Organic food; Safety precautions; Safety; Covid-19 pandemic; Grocery store; Shopping;

   Sammanfattning : The purpose of this thesis is to explore if consumers evaluate CSR more into their purchase criterion compared to before the Covid-19 pandemic. CSR activities, consumer buying behavior, and CSR as a purchase criterion were combined in a conceptual framework. The consumer decision-making model was used as a framework in consumer buying behavior. LÄS MER

3. 2. The Influence of CSR : How Consumers are Affected by Food Company’s Work with CSR

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Sarah Björck; [2019]
   Nyckelord :CSR; Corporate Social Responsibility; Consumer perception; Consumer awareness; Consumer values; Consumer attitudes; CSR purchase criterion;

   Sammanfattning : Corporate Social Responsibility has grown in importance of the present society and therefore becomes a meaningful operation for companies today. Since the society is structured by consumers, companies have been forced to adapt this concept in their work, by the reason of keeping and gaining the consumers. LÄS MER