Sökning: "CSR training"

Visar resultat 1 - 5 av 29 uppsatser innehållade orden CSR training.

  1. 1. Covid-19 inverkan på marknadsföring : En fallstudie om hur Nordic Wellness och Studio Aktiverum har anpassat sin marknadsmix för att ta socialt ansvar

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Lindström Clara; Sallander Persson Tindra; [2021]
    Nyckelord :covid-19; marknadsföring; marketing mix; social media marketing; csr;

    Sammanfattning : There is no doubt that Covid-19 has affected the world on several different levels. However, it is less clear how the wellness industry has had to adapt to the Government's and the Public Health Agency's recommendations and restrictions. LÄS MER

  2. 2. Sustainable Stakeholder Framework for Hotels : Supporting Sustainable Tourism Management in Vlora, Albania

    Kandidat-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Alma Berggren Ek; Ella Espling; [2021]
    Nyckelord :Sustainable development; Sustainable Tourism Framework; Sustainable Management; Hospitality; Tourism; Corporate Social Responsibility; CSR; Sustainable development goals; SDG; Agenda2030; hållbar utveckling; hållbara management planer; hotell; turism;

    Sammanfattning : This study aims to create a sustainable tourism stakeholder framework for hotels in Vlora, a popular tourist destination in southeast European country Albania. As tourism is one of the major driving forces towards better social and economical conditions in Albania but simultaneously poses threats towards nearby ecosystems and protected areas, local traditions and cultures and small suppliers, the importance of sustainability in the industry has risen as a top priority. LÄS MER

  3. 3. The rise of store personnel : an exploratory study on how to utilize the grocery retail store personnel in the marketing of sustainable products toward consumers

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Bendik Borgström; Felix Knese; [2020]
    Nyckelord :Grocery retail store; store personnel; organizational identification; CSR ambassadorship; sustainable purchase behaviour; CSR training; organizational CSR communication; customers’ CSR knowledge;

    Sammanfattning : Globalization has influenced the grocery retail industry and the most impactful changes are the preferences and habits of consumers. The increased consumption of consumers is one of the habits that have created a demand for sustainable products. The sustainable products can be marketed towards consumers by the frontline employees. LÄS MER

  4. 4. Local Communities’ Social Needs Assessment and Adaptability by Multinational Companies Venturing into African Market : a Case Study of Epiroc AB

    Magister-uppsats, Högskolan Dalarna/Företagsekonomi

    Författare :Tumwebaze Augustine; Paula Augusto-Swerup; [2020]
    Nyckelord :Local communities; social needs; assessment; adaptability; multinational companies; corporate social responsibility; Africa; stakeholders; investment;

    Sammanfattning : Purpose – The purpose of this study is to explore the ways multinational companies implement CSR initiatives adapted to the social needs of local communities in African countries. The paper will highlight local communities’ social needs and the appropriateness of CSR initiatives to respond to them, performed by multinational companies, using Epiroc AB as a case study. LÄS MER

  5. 5. Employee CSR engagement matters : A study about how to influence employees' CSR engagement

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Lydia Sundén; Beatrice Neiderstam; [2019]
    Nyckelord :Corporate social responsibility; CSR; employee engagement;

    Sammanfattning : Companies that have a well-formulated Corporate Social Responsibility (CSR) practice is one step in the right direction of contributing to a prosperous society where future generations are not compromised. Although companies may have a CSR practice, it is not guaranteed that that the practice is effective. LÄS MER