Sökning: "CSR-kommunikation"

Visar resultat 1 - 5 av 120 uppsatser innehållade ordet CSR-kommunikation.

  1. 1. It’s not easy being green : En kvalitativ studie om Na-Kd Circles CSR-Kommunikation

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Matilda Blanc; Amina Carlsson; [2022]
    Nyckelord :NA-KD; CSR; CSR-communication; Fast fashion; Trademark;

    Sammanfattning : Corporate Social Responsibility or CSR has, in step with societal development and awareness, driven companies to take several aspects into account. Issues relating to climate, sustainability, social and financial issues are some of the meanings of social responsibility and to which companies are taking into account. LÄS MER

  2. 2. Konsten att legitimisera ohållbar klädkonsumtion : En kritisk diskursanalys av H&M och NA-KD's CSR-kommunikation

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Lova Gahlin; [2022]
    Nyckelord :ast Fashion; Corporate Social Responsibility; Greenwashing; Critical Discourse Analysis; Semiotic Analysis.;

    Sammanfattning : The fashion industry's enormous environmental impact has received a lot of attention, but despite this it continues to grow, partly due to the emergence of the fast fashion segment. This fashion segment mass produces cheap, poor quality, disposable clothing at a high speed with major environmental and social impact. LÄS MER

  3. 3. “I don't really have any interest in sales. I mean, I do…" : En jämförande kritisk diskursanalys av organisationsledares CSR-kommunikation

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Isa Almäng; Emelie Frank; [2022]
    Nyckelord :Organizational communication; CSR; critical discourse analysis; leaders; politics; social movements; activism; Oatly; Ben Jerry’s;

    Sammanfattning : The purpose of the study is to examine how leaders within Oatly and Ben & Jerry's describe their organizations through CSR communication in relation to growing tendencies of critique against businesses. The study takes a social structuralist position based on the ideas of Michel Foucault and Norman Fairclough, analyzing the prevalence of discourses in the leaders’ language. LÄS MER

  4. 4. Corporate Social Responsibility : Förhållandet mellan CSR kommunikation av företag inom energidrycksbranschen och konsumenternas uppfattning

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Roshni Rahman; Måns Karlsson; [2022]
    Nyckelord :CSR; communication; consumer; energy drink industry and social responsibility; CSR; kommunikation; konsument; energidrycksbranschen och socialt ansvar;

    Sammanfattning : This study aims to examine the relationship between CSR communication by companies in the energy beverage industry and consumers' perception of the communication. Today’s society has during the past few years placed more and more interest on companies and is demanding the consideration for social and environmental responsibilities. LÄS MER

  5. 5. CSR communication within controversial businesses - a closer look at the fast fashion industry

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Isac Almqvist; Lucas Holmqvist Adolfsson; [2022]
    Nyckelord :CSR; CSR communication; Minimise harm and Maximise good; brand identity; brand communication; fast fashion; strategic communication. CSR; CSR-kommunikation; varumärkesidentitet; varumärkeskommunikation; strategisk kommunikation.; Social Sciences;

    Sammanfattning : Our planet is facing severe climate crises and the global companies are those who have the opportunity to make the biggest impact on how this will unfold in the future. The aim of this thesis is to gain a deeper understanding of how companies within questioned businesses are managing their CSR-communication and communicating their responsible initiatives and engagements on social media. LÄS MER