Sökning: "CUSTOMER CENTRICITY"
Visar resultat 1 - 5 av 18 uppsatser innehållade orden CUSTOMER CENTRICITY.
1. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. LÄS MER
2. How to Become a Successful Challenger Brand
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this paper is to find the critical success factors of becoming a successful Challenger Brand. This paper aims to analyse the strategies and factors that contribute to the success and failures of these challenger brands. LÄS MER
3. Customer Centricity and involvement in Swedish fintech innovation : An exploratory research on the customers role in Swedish fintech
Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : Fintech has had a huge growth in Sweden during the last decades. Increased competition has made companies compete over resources to attend to customer needs. The access to customer knowledge is one of those resources. LÄS MER
4. Augmented Reality in Retail: A customer-centric business implementation framework
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Augmented Reality (AR) implementation in retail is growing significantly over the past few years. But how can retailers implement AR applications successfully? This research aims to contribute to solving this question, by providing a circular customer-centric framework to implement AR applications in the Business-to-Customer (B2C) operations. LÄS MER
5. Developing Digital Value Offerings in the Car Retailing Industry : A Customer-Centric Approach to innovation
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : The car retailing industry is currently undergoing a significant transformation. This transformation is due to the automotive industry switching from producing internal combustion engines vehicles to battery electric vehicles. LÄS MER