Sökning: "Caifeng Bai"

Hittade 1 uppsats innehållade orden Caifeng Bai.

  1. 1. Millennials and Healthy Food Consumption: Factors Influencing Intentions and the Intention-Behavior Gap

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Anna Fedusiv; Caifeng Bai; [2016]
    Nyckelord :Decision Making; Healthy Food; Millennials; Theory of Planned Behavior; Intention; Behavior.; Business and Economics;

    Sammanfattning : The current thesis aimed to explore the knowledge in the field of Healthy Eating Behavior with a particular emphasis on the consumers of Millennial generation. The main focus laid on the Millennial consumer healthy eating decision-making process and intention-behavior gap. LÄS MER