Sökning: "Cajsa Nordin"
Hittade 3 uppsatser innehållade orden Cajsa Nordin.
1. Kan låga löner lösa integrationsproblematiken?
Kandidat-uppsats, Lunds universitet/Nationalekonomiska institutionenSammanfattning : Titel: Kan låga löner lösa integrationsproblematiken? - En ekonometrisk studie om sambandet mellan minimilön och sysselsättningsgrad. Seminariedatum: 2017-05-29 Ämne/Kurs: NEKH02, Examensarbete i Nationalekonomi på kandidatnivå Författare: Klara Bristedt, Cajsa Browall Handledare: Martin Nordin Fem nyckelord: Minimilön, Minimilönebett, Sysselsättning, Integration, Fixed Effect Model Syfte: Syftet med studien är att undersöka om det finns ett samband mellan låga minimilöner och hög sysselsättning. LÄS MER
2. Cause Related Marketing - The determining factors behind consumers’ intention to participate in different types of Cause Related Marketing campaigns
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Purpose - To extend the understanding of the determining factors behind consumers’ intention to participate in Cause Related Marketing campaigns and how they differ depending on if the campaign is monetary or nonmonetary. Design/methodology/approach - Drawing on Cause Related Marketing literature, 10 hypotheses were tested through regression analysis and ANOVA. LÄS MER
3. PROVOCATIVE MARKETING : A study in how provocative marketing from profit-seeking companies is perceived by users’ in a social media context
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : The everlasting noise in today's marketing landscape has given rise to provocative marketing, which has become a frequently applied technique by marketers in an attempt to attract individuals’ attention. Provocative marketing can be defined as a deliberate appeal within the content of a marketing message, expected to shock its audience, since it is signified with values, norms or taboos that are not generally challenged in marketing because of its equivocalness and distinctiveness. LÄS MER