Sökning: "Camilla Öman"

Hittade 2 uppsatser innehållade orden Camilla Öman.

  1. 1. Feeling like Spending? : An explanatory study on the different effects of emotional appeals on purchase intention

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Christoffer Birgestam; Jakob Koel; Camilla Öman; [2019]
    Nyckelord :Emotional Appeals; Purchase Intention; Anger; Disgust; Surprise; Sadness; Happiness; Fear; Basic Emotions; Message Strategy; Advertising Appeals; Marketing Strategy; Advertising Strategy.;

    Sammanfattning : Background: The fundamental aim of utilizing a message strategy is to develop advertising content that captures consumer attention and thereby generates favourable consumer behaviour. Two common approaches in advertising are (i) emotional appeals and (ii) rational appeals. LÄS MER

  3. 2. “Vardagen blir inte lika tung” – en studie om genomförandet av Funktionell remediering för bipolär sjukdom

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Institutionen för psykologi

    Författare :Kajsa Öbrink; Camilla Öman Lee; [2016]
    Nyckelord :kognitiv funktion; kognitiv dysfunktion; genomförbarhet; COBRA; BRIEF-A; acceptans; bipolär sjukdom; funktionell remediering; psykosocial funktion; QLES-Q-SF; acceptance; bipolar disorder; CIBERSAM; cognitive dysfunction; cognitive function; feasibility; functional remediation; psychosocial function; Q-LES-Q-SF; Medicine and Health Sciences;

    Sammanfattning : Introduction. Cognitive functioning of patients with bipolar disorder is often impaired, predicting impaired psychosocial functioning. Lately, programs of functional remediation attempting to address these difficulties, have been developed. Acceptance of cognitive dysfunction has not been scientifically explored. LÄS MER