Sökning: "Camilla Blomkvist"

Hittade 2 uppsatser innehållade orden Camilla Blomkvist.

1. 1. Understanding the relationship between Brand identity and Brand image : A case study of Coop

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Camilla Blomkvist; Mikaela Johansson; Amanda Lindeberg; [2012]
   Nyckelord :Marketing communication; Brand management; Brand image; Brand identity; Communication gaps;

   Sammanfattning : Background: When it comes to brand communication, gaps can arise. These occur when the brand management’s view of the brand does not match the customers’ Brand image. In order to prevent reputation crises brand managements need to monitor the Brand identity and Brand image and identify possible gaps. LÄS MER

3. 2. Sida vid sida för rättvisans skull : En studie av Sveriges främsta journalister på film ur ett genusperspektiv

   Kandidat-uppsats, Institutionen för samhällsvetenskaper, SV

   Författare :Camilla Andersson; Johanna Gustafsson; [2011]
   Nyckelord :Gender; journalism; film analysis; types of journalists in film; journalistic film characters; the view on journalist; ideal types in the journalistic profession; Swedish century; Swedish film; stereotypes.;

   Sammanfattning : The last ten years two major movies about journalists have been made in Sweden; Sprängaren and Män som hatar kvinnor. This study has looked closer at the heroine Annika Bengtsson and the hero Mikael Blomkvist from these two movies. LÄS MER