Sökning: "Camilla Blomster"

Hittade 1 uppsats innehållade orden Camilla Blomster.

1. 1. Buzz : Med individen som insats

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Beatrice Blom; Camilla Blomster; [2010]
   Nyckelord :Buzz; Word-of-mouth;

   Sammanfattning : abstract   buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person’s cake dish. Could it be that a trendy it-girl happened to mention these lovely creations in her blog? What (or who) is it really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. LÄS MER