Sökning: "Camilla Jacobson"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden Camilla Jacobson.

  1. 1. EMBRACING INTERNET OF MEDICAL THINGS A multiple case study of contextual factors’ influence on the implementation of IoT healthcare solutions

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Camilla Jacobson; Petra Karjalainen; [2019-08-08]
    Nyckelord :Internet of Things; Internet of Medical Things; contextual factors; healthcare; digital health; eHealth; chronic diseases; distant monitoring devices;

    Sammanfattning : With the growing trend of digitalization, new opportunities to disrupt the way value is created, offered and defended have arisen in the healthcare industry. One of the emerging concepts of digitalization is the Internet of Things (IoT), referred to as Internet of Medical things when applied in healthcare. LÄS MER

  2. 2. The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Camilla Jacobson; Friedrich Clemens Segebarth; [2019]
    Nyckelord :role of the brand; platform business model; strategic brand management; value creation; platform-based branding cycle; Business and Economics;

    Sammanfattning : Thesis purpose: To explore the phenomenon of businesses utilizing a platform strategy to create value from a branding perspective. We examine how the role of the brand for a platform is different than for a traditional business in order to conceptualize the role of a platform-based brand. LÄS MER

  3. 3. Femvertising and its effects on brand image: A study of men’s attitude towards brands pursuing brand activism in their advertising

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Camilla Jacobson; Loubna Katalin Abdallah; Djenane Liasse; Elisabet Lund; [2018]
    Nyckelord :Brand image; brand activism; femvertising; attitudes toward advertisements Aad ; attitudes toward brands Ab ; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to investigate how brand activism in advertisements (specifically femvertising in this case) affects male consumers’ attitudes towards the brand behind the advertisement Methodology: The study is of qualitative nature, using primary and secondary data. Secondary data were gathered from academic journals forming the foundation for the theoretical framework. LÄS MER


    Uppsats för yrkesexamina på grundnivå, Malmö högskola/Lärande och samhälle

    Författare :Camilla Jacobson; Camilla Jacobson; [2017]
    Nyckelord :;

    Sammanfattning : WHY ARE YOU DOING IT THIS WAY? A QUALITATIVE STUDY OF TEACHER’S WAY TO WORK WITH EMERGENCY SITUATIONS Jacobson Camilla Jacobson Camilla Why are you doing it this way? A Qualitative study of teacher’s way to work with emergency situations. Degree project in sports and health 15 credits. LÄS MER

  5. 5. Money and Motivation - A study about monetary incentives and their effect on motivation and performance

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Matilda Kindström; Anna Clark; Camilla Jacobson; [2016]
    Nyckelord :Monetary Incentive Systems; Motivation; Performance; Employees; Negative Effects; Business and Economics;

    Sammanfattning : This essay examines how eight identified negative effects influence the perceived motivation and performance of employees as a result of the current efficacious monetary incentive system. Through a multiple case study based on a qualitative research method, eight semi-structured were conducted. LÄS MER