Sökning: "Camilla Khrulova-Nygren"

Hittade 1 uppsats innehållade orden Camilla Khrulova-Nygren.

  1. 1. Business in Russia : A study investigating to what extent culture impacts business for Swedish managers.  

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Camilla Khrulova-Nygren; Louise Andersson; [2014]
    Nyckelord :globalization; BRIC; emerging markets; culture; cultural theories; GLOBE cultural dimensions; cultural intelligence; cultural awareness; language; communications; leadership; leadership styles; national culture; corporate culture; Russian Federation; Sweden.;

    Sammanfattning : This study is an empirical research that is set to examine to what extent culture affects the performance of Swedish managers when doing business with their Russian customers. The authors aim is to find out how important cultural awareness is when doing business between Sweden and Russia as well as what factors Swedish managers should consider before doing business with a Russian customer. LÄS MER