Sökning: "Canan Ibramovska"

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  1. 1. The World of Word-of-Mouth (WOM) – The Factors Influencing WOM Communication

    Kandidat-uppsats, Sektionen för Hälsa och Samhälle

    Författare :Canan Ibramovska; Kamila Weremko; [2008]
    Nyckelord :;

    Sammanfattning : In this study we try to answer the questions regarding factors that may have influence on Word-of-Mouth (WOM) referrals within the service industry. Aim of this paper is to explore relevant literature in search for factors that may influence WOM communication, create a model of factors that will be tested during the research and finally to gather both the theoretical and empirical data in the new model that describes observed factors. LÄS MER