Sökning: "Canan Ibramovska"
Hittade 1 uppsats innehållade orden Canan Ibramovska.
1. The World of Word-of-Mouth (WOM) – The Factors Influencing WOM Communication
Kandidat-uppsats, Sektionen för Hälsa och SamhälleSammanfattning : In this study we try to answer the questions regarding factors that may have influence on Word-of-Mouth (WOM) referrals within the service industry. Aim of this paper is to explore relevant literature in search for factors that may influence WOM communication, create a model of factors that will be tested during the research and finally to gather both the theoretical and empirical data in the new model that describes observed factors. LÄS MER
Resultatsidor:
1