Sökning: "Cao Yashan"

Hittade 1 uppsats innehållade orden Cao Yashan.

  1. 1. Corporate Strategic Management of Global Expansion--Study for Max of entering into China by franchising

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lin Fu; Cao Yashan; [2009]
    Nyckelord :global expansion; fast-food industry; diamond model; franchise; decision making model; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The thesis investigates and analyzes the possibility for Max entering to China’s fast food market. And the focal mode of the entry here would be franchising. The core conceptual framework of the thesis is based on Decision-Making Model for International Franchising of Mahmood A. Khan. LÄS MER