Sökning: "Car Brands"

Visar resultat 16 - 20 av 42 uppsatser innehållade orden Car Brands.

  1. 16. Hur varumärket påverkar ansvar vid en produktåterkallning - en kvalitativ studie

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johan Brishammar; Andreas Björklund; Jakob Hansén; [2017]
    Nyckelord :Associations; Brand equity; Associationer Product recalls; BMW; Volvo; Attribution theory; Varumärkeskapital; Produktåterkallning; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study is to expand and deepen the knowledge of how companies Brand equity and Brand associations influence customer reactions on product recalls. Methodology: A qualitative study with hermeneutic-phenomenological approach has been implemented. LÄS MER

  3. 17. The Glocalization of Brand Myths: An Examination of Volvo Discourses from a Swedish and an American Consumer Perspective

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Emma Lanzky; Anna Lundahl; [2016-09-22]
    Nyckelord :;

    Sammanfattning : This article examines how global brand myths take on localized meanings in different localities. The global car brand Volvo is used as context to identify global brand myths and study the local variations in how Swedish and American consumers interpret these myths. LÄS MER

  4. 18. ”Why don’t you have your own car?” : A master thesis investingating how Access-based consumption creates consumer-brand relationships for car brands.

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Alexander Garcin; Olle Falkenäng; [2014]
    Nyckelord :Relationship Marketing; Brand Relationship Quality; BRQ; Fournier; Access-based consumption; Ownership-based consumption; Carpool; Car Brands; Ford; Skoda; Volkswagen; Toyota;

    Sammanfattning : Ownership-based consumption mode has been perceived as the normative ideal in how consumer-brand relationships are created. Today, Access-based consumption mode allows consumers to access brands among other consumers without needing to sole- or joint own them. LÄS MER

  5. 19. Volvo 100vc

    Master-uppsats, Umeå universitet/Designhögskolan vid Umeå universitet

    Författare :Ignacio Fernandez Miño; [2014]
    Nyckelord :vehicle; car; design; sports car; autonomous vehicles; lifestyle; Volvo;

    Sammanfattning : This project will be framed around three different topics: Autonomous vehicle design language, Scandinavian emotions, and Sports car practicality. A further exploration of those themes resulted into an interesting design challenge, imagine the future of sports cars when they start developing into autonomous vehicles. LÄS MER

  7. 20. Independent but dependent : An empirical study of the car modification market

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sven Adrian; [2014]
    Nyckelord :Brand; brand building; Brand equity;

    Sammanfattning : A brand can be a valuable asset for a company in two ways: On the one hand the brand can have an influence on the perceptions and preferences of the consumer and therebypositively influence the performance and success of a product, which can lead to acompetitive advantage. On the other hand, a brand can even be an asset of significantfinancial value. LÄS MER