Sökning: "Car Brands"

Visar resultat 21 - 25 av 42 uppsatser innehållade orden Car Brands.

  1. 21. AUDI Rebel - Aesthetic efficiency : A sporty exterior design that achieves maximum of aesthetic by using minimum amount of elements. An aesthetic efficient design that will appeal to Generation Z - the rebels with a cause.

    Master-uppsats, Umeå universitet/Designhögskolan vid Umeå universitet

    Författare :Sebastian - Mihai Dragu; [2014]
    Nyckelord :sporty exterior; car design; Audi;

    Sammanfattning : Nowadays, the use of Internet and smart technology on a daily basis is not just for being faster and more efficient in communication. It became a way of living that changed the way people think, read, play, shop, spend free time, meet people etc. LÄS MER

  3. 22. Cross-cultural differences in brand image perception

    Master-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Författare :Emelie Jansson; [2013-09-20]
    Nyckelord :Brand; brand image; brand associations; brand perception; brand identity; brand personality; culture; intercultural communication; cultural dimensions; marketing; marketing communications;

    Sammanfattning : Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate the same image of global brands across different cultures, the image of those brands may still be perceived differently due to differences in cultural values. LÄS MER

  4. 23. Indirekt varumärkesutvidgning på den svenska bilmarknaden

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Caroline Reber; Oscar Nilsson; [2013]
    Nyckelord :brand stretch; indirect brand stretch; Swedish car industry; merchandise;

    Sammanfattning : Today automotive manufacturers are facing a crisis with increased pressure to strengthen their brands. To prevent declining results many automakers have chosen to extend its brand to other industries i.e. various forms of brand extensions. LÄS MER

  5. 24. The Positioning Strategy of China Self-owned Car Brands in the Chinese Market

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Hongmi Chen; Ji Zhou; [2013]
    Nyckelord :China self-owned car brands; positioning strategy; target market; brand image;

    Sammanfattning : The purpose of this thesis is to find a proper positioning strategy for China self-owned car brands in the Chinese market. For this purpose, the authors used the theory about brand positioning, target market and segmentation, brand image, differentiation and general positioning process. LÄS MER

  7. 25. Technology transfer in the Chinese automotive industry: the acquisition of Volvo Cars by Geely Automobile as a potential new role model for the Chinese car manufacturers

    Magister-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Maksym Vorobyov; [2013]
    Nyckelord :Volvo; Geely; China; automotive industry; technology transfer; Business and Economics; Science General;

    Sammanfattning : The dramatic shifts that occurred to the Chinese economy in the recent decades led to the emergence of companies that have fulfilled the internal market needs and now try to compete on the global level. Among others, Chinese automotive industry is currently struggling to establish its products in the markets of developed countries; however, the results are modest due to low level of technological development. LÄS MER